Transform individual developers into a network of champions who amplify your platform's reach and drive authentic adoption through meaningful feedback loops.
Community & Advocacy transforms individual developers into a network of champions who amplify your platform's reach and drive authentic adoption. It's not about building large audiences - it's about cultivating relationships that create meaningful feedback loops between your developers and your business strategy.
Transform individual developers into a network of champions who amplify your platform's reach and drive authentic adoption through meaningful feedback loops.
Transform developers into authentic advocates who drive business outcomes
Reduce support costs, accelerate product-market fit, create word-of-mouth growth
Community health scores, advocacy attribution, pipeline influence
Why community building isn't just about numbers, and how to think about the different types of developers you're actually serving
When done right, your community becomes your most trusted product advisors, your most credible marketers, and your pipeline for identifying both opportunities and challenges before they become critical.
Effective community building requires understanding different types of engagement and their strategic purposes.
Developers who use your platform and engage with content
Community members who help others and share knowledge
Advanced users who build extensions, content, or innovative solutions
Advocates who actively promote your platform and influence others
How to build authentic advocacy through community development, and the acceleration multipliers that make community success drive outcomes across all other dimensions
Success in one dimension accelerates capabilities in others, while neglecting one creates friction that slows the entire ecosystem.
Community feedback accelerates training development by identifying needs, while successful community members become training contributors, multiplying your content creation velocity.
Community reveals experience gaps and provides peer-to-peer support that reduces official support burden, accelerating resolution times and reducing friction.
Active community members become key contributors and consumers of shared resources, accelerating ecosystem growth and innovation.
Community engagement provides critical business value and operational metrics that accelerate program measurement and optimization.
Community success stories and customer testimonials become powerful acceleration multipliers for internal proof points and stakeholder communications.
These questions guide your community strategy and help you focus on what matters most for business impact.
How to actually build momentum and avoid the common pitfalls that kill most community programs
Program velocity builds systematically across three distinct stages, each with specific characteristics and strategic focus areas.
Foundation Building
Start by building trust with key stakeholders and aligning DevRel goals with business priorities. Focus on transparency, early wins, and communicating impact in business terms.
Segmentation and Systematic Engagement
Leverage executive sponsorship to drive cross-functional alignment and collaboration. Expand DevRel's influence by partnering with other teams and sharing business value stories.
Community-Driven Strategy
DevRel becomes a strategic partner in business growth and innovation. You're shaping strategy, driving investment, and mentoring other teams on advocacy and alignment.
The hard-won lessons that separate successful community programs from the ones that just feel good but don't drive results
Developers and program leaders crave platforms to showcase expertise and gain professional visibility. Create a win-win situation.
Different user types need different community approaches and engagement strategies. Who's the buyer? Who's the primary user? How is it implemented?
Gamified experiences uncover creative problem-solving approaches that inform product development. Putting up challenges to the community can be a fun way to encourage cooperation and fun competition.
Engaged communities become your best product advisors and market intelligence source. They already love your product/platform... help your product get even better while helping them in the process.
Start with any stage that aligns with your current community maturity. Each stage provides detailed guidance for systematic implementation that drives measurable business outcomes.